Sunday, June 12, 2022

The Pralines, Pecan Log Rolls and Nostalgia Fueling the Stuckey’s Revival

Old Stuckey's billboard, just west of Tucumcari, New Mexico

(NYTimes) In June 2020, having used her life savings to buy back the failing roadside franchise that bears her family name, Stephanie Stuckey was in a Marion, Ark., parking lot in tears. The Stuckey’s in front of her was beyond decrepit; it was disreputable. A storm had opened a hole in the signature teal tile roof, and the owners hadn’t bothered to repair it. Sobbing, she called her vice president and said, “I can’t even walk into this store.” Without missing a beat he replied, “Welcome to your empire.” Continued

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