Smokey Bear

(Wikipedia) ... The living symbol of Smokey Bear was an American black bear three-month-old cub who in the spring of 1950 was caught in the Capitan Gap fire, a wildfire that burned 17,000 acres in the Lincoln National Forest, in the Capitan Mountains of New Mexico.
Smokey had climbed a tree to escape the blaze, but his paws and hind legs had been burned. According to some stories, he was rescued by a game warden after the fire, but according to the New Mexico State Forestry Division, it was actually a group of soldiers from Fort Bliss, Texas, who had come to help fight the fire, that discovered the bear cub and brought him back to the camp.
At first he was called Hotfoot Teddy, but he was later renamed Smokey, after the mascot. Continued