(Mental Floss) ... It’s hard to say when the day after Thanksgiving turned into a retail behemoth, but it probably dates back to the late 19th century. At that time, store-sponsored Thanksgiving parades were common, and once Santa Claus showed up at the end of the parade, the holiday shopping season had officially started.
In those days, most retailers adhered to an unwritten rule that holiday shopping season didn't start until after Thanksgiving, so no stores would advertise holiday sales or aggressively court customers until the Friday immediately following the holiday. Continued
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